Bike Like Me is Cycling Ireland’s new overarching campaign to inspire more women and girls to discover cycling and feel confident on their bikes. The Cycling Ireland led campaign aligns with Sport Ireland’s Policy on Women in Sport which intends to address four target areas – Active Participation, Coaching and Officiating, Visibility and Leadership and Governance.
Through the Bike Like Me campaign, Cycling Ireland will support women and girls in becoming active and valued members of the cycling community, promoting programmes and best practices among cycling clubs in Ireland. Bike Like Me will kickstart, drive and enable a transformational period of change for Cycling Ireland, which will radicalise our approach to cycling for women and girls across the island of Ireland.
Those who share our belief that
welcoming more women and girls into the cycling community will be a positive
development for all are encouraged to back the campaign on social media using
the hashtag #ibike.
As part of the Bike Like Me campaign a series of initiatives and programmes will be announced over the coming months including campaign ambassadors, local activators, club development supports and participation programmes.